ADMA | Marketing Association of Australia

Australia's leading industry body for future-focused, data-led marketing and advertising.

ADMA plays a unique leadership role in the marketing industry by lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.

We're on a mission to empower the future of marketing through data, innovation and trust.

Whether youre an agency or a client, a supplier or an advertiser nows the time to join over 500 of Australias leading businesses in membership of the nations leading representative of data-driven marketing.

ADMA Capability Compass

The ADMA Capability Compass is a future-focused assessment tool designed for marketers. It evaluates 13 core marketing capabilities with 57 underlying skills across three key phases: strategy, execution, and analysis.

For CMOs and Marketing Team Leaders, the ADMA Capability Compass uses data-driven insights to help align capabilities to strategy, build team engagement, and invest where it matters most.

The ADMA Capability Compass has been developed with busy marketers in mind. It's a simple way to benchmark your team's skills and receive instantly actionable plans tailored to their individual capability profiles.